- ZenElectrical
How EADS Automated Workflow Using ZenElectrical
Listen to Sheryl Exler discuss their business challenges and how ZenElectrical emerged to become the saviour they sought.
COMPANY
EADS
Industry
Electrical
Years Active
8+
Team Size
25 - 30
Location
Kimberly, Canada
01
Early Business Story

One day, Troy Exler and Bryan Cady decided they couldn’t keep working imperfectly. The duo, a master electrician and a journeyman wireman, had spent multiple years of their career working in the electrical trade. Very soon, they realized that their penchant for doing the trade was different — they wanted to do it their way.
Troy and Bryan wanted to set deep and non-negotiable standards for how clients should be treated, along with the respect they deserved. And of course, delivering quality of work without cutting corners stayed a permanent bullet point in their list of business goals.
And thus, in 2014, they founded Electrical & Data Service Company with a simple mission: To always put customers first, no matter what.
Their efforts were really not in vain. People started noticing them and how different their customer support efforts were. And that resulted in repeat visits and customers. The same loyal clients who have been with EDS for years didn’t think twice about choosing them for all their electrical-related services. All previous customers followed Troy and Bryan to EDS — like a huge family moving into a new home — a different place, but with the same trust.
In 2020, Brayn passed the torch to his son Kevin, and Sheryl who joined EDS as a co-owner.
EDS was growing, and they wanted to keep the ‘customer first’ mentality straight while expanding their services and not cutting short on any other business activities.
Our process for preparing reports, quoting, and invoicing was just too slow. We were growing fast, but the office work became a bottleneck
Sheryl Exler
Owner, Electrical & Data Service Company
02
Challenges Faced
As EDS grew, Troy and Bryan realized that they were about to hit a wall. With more projects and clients coming in, it became harder and more chaotic for the team to handle multiple projects at the same time without a streamlined workflow. They were juggling multiple things all at once, such as scheduling jobs, managing bids, and staying on top of their communication for all their clients. Apparently, they had never used customer relationship management software before for their business.
“Honestly, we couldn’t figure out how we managed without it for such a long time.”
Staying organized started becoming a nightmare.

Pain Points
- Scheduling and dispatching electricians and keeping track of their customer visits became more chaotic with the passing time.
- Managing bids and clients simultaneously with incomplete forms and job details, all without a system, felt disorganized and messy.
- They desperately needed a digital solution that could streamline their entire business processes and workflow, and also save time.
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Sheryl Exler
Owner, Electrical & Data Service Company
03
The Hunt For A Solution

Sticking to their down-to-earth approach and the determination to keep up with the customer, EDS wasn’t too quick with their choices. They explored different tools and platforms and were very wary of jumping at the first shiny software they looked at. They knew they needed something straightforward, efficient, and flexible that would help them streamline their business operations and processes.
ZenElectrical caught their attention as a comprehensive software solution that could solve their business problems and handle their main issue gap — scheduling, like a pro!
A demo call and a few conversations later, the onboarding team at ZenElectrical helped them set their business up on the platform. And within a few days, the entire team was onboard with how the software worked and how it could help them save time and money. It didn’t take them much time before they realized that, having a software solution at hand wasn’t just about saving time —it was about ensuring that every team member is on the same page, and no one is falling through the cracks.
Our process for preparing reports, quoting, and invoicing was just too slow. We were growing fast, but the office work became a bottleneck
Sheryl Exler
Owner, Electrical & Data Service Company
04
Getting Onboarded
“Initially, it did feel a lot like learning how to ride a bike.”
When it comes to adapting to a new software for managing something so integral as your business, it usually means that there is a need to adopt new habits and systems. But EDS didn’t shy away from that. They knew that this would be helping them in the long run, especially if they plan to expand and be a bigger business, all whilst keeping customer experience top notch.
But they didn’t need to do all this alone. The team at ZenElectrical made it exceptionally easier, guiding them through the onboarding process, setting their business up on the platform, and migrating their data without overwhelming them. The goal? It is important to have everyone on the same page without confusion about any software feature or functionality.
For EDS, the biggest win with ZenElectrical was sorting their entire scheduling. They finally had a streamlined way to assign jobs without the same redundant confusion or chaos. Technicians knew when to reach which job site and precisely what to do at each job site. They, from the field itself, could access each customer’s past service history to review work that had been previously done. Another fun feature is that they could pen down or attach a voice note that all members could access, even offline, as all details and edits are reflected in the system in just a few seconds.
“Being able to add job details and notes on the fly? — That was a real game changer.”
It wasn’t just a more efficient way; it simplified their lives significantly.

We were spending too much time in the office instead of being out in the field, training new hires, or building customer relationships. It felt like we were drowning in paperwork. We were stuck behind our computers, just trying to keep things moving. It was overwhelming—like we couldn’t catch up.
Sheryl Exler
Owner, Electrical & Data Service Company
05
The Payoff
More time in the field,
More efficient job scheduling with no second-guessing or chaos
Before
Quotes took 3–5 days
After
Standard quotes sent in under 1 hour
Seamless Communication
Communication is set clearly between the back office and the electricians, right there on their device
Before
Admins spent 2–3 hours per job coordinating updates, sending files, and chasing photos.
After
Automated workflows and centralized information
Efficient technician and staff
Time saved on administrative tasks is less than the time spent doing the work
Before
Admins spent 2–3 hours per job coordinating updates, sending files, and chasing photos.
After
Automated workflows and centralized information
Instant invoices sent to clients
Technicians with all the resources needed to finish their jobs quickly are at their fingertips.
Before
Admins spent 2–3 hours per job coordinating updates, sending files, and chasing photos.
After
Automated workflows and centralized information
Customer support even at 3 AM
Ongoing improvements from ZenElectrical team that is constantly trying to adapt to EDS’s needs
Before
Admins spent 2–3 hours per job coordinating updates, sending files, and chasing photos.
After
Automated workflows and centralized information
Our process for preparing reports, quoting, and invoicing was just too slow. We were growing fast, but the office work became a bottleneck
Sheryl Exler
Owner, Electrical & Data Service Company
06
Where They Stand Now

Today, EDS is moving forward and not just trying to tackle the burden of owning a busy business. They have streamlined their workflow, cut down on time that was spent on doing redundant tasks, and have finally brought their focus back to what they do best – delivering great electrical service.
ZenElectrical didn’t just make their business better once and for all. It’s still keeping the spirit of EDS alive while growing stronger.
Sounds familiar? Book a demo and see how ZenElectrical can help your business keep moving forward.
We were spending too much time in the office instead of being out in the field, training new hires, or building customer relationships. It felt like we were drowning in paperwork. We were stuck behind our computers, just trying to keep things moving. It was overwhelming—like we couldn’t catch up.
Sheryl Exler
Owner, Electrical & Data Service Company
Do you think you're in the same boat?
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