Currently, more than 20 social media channels exist, with an approximate average of 7 platforms used per individual. Targeting just one social media platform is not enough. You need to establish your presence on more than one site to gain significant social media engagement.

Common social media sites include Facebook, Instagram, Reddit, WhatsApp, TikTok, Telegram, YouTube, Snapchat, LinkedIn, Quora, etc. The list is endless.

But how do you know which platforms are the best to showcase your electrical business and sell your services?

There is no disadvantage in having multiple social media platforms for your electrical business. However, you must know which social media channels your target audience uses most. Aligning your social media marketing strategy with your target audience’s social media channel preference can help attract the right people.

For instance, sharing your customer testimonials on a Facebook Page or Instagram Business Account will ensure that they are viewed by the right audience, rather than sharing them on Snapchat. You might get a handful of leads on Snapchat. Still, the number will be significantly higher on platforms like Facebook or Instagram, mainly due to 1) a broader user base (demographics) and 2) a more extensive user base (user number).

This is why you should thoroughly research your target audience, their preferred social platforms, and the platform’s popularity among its users. These three things can help you decide if the platform is worth having your electrical business’s social media presence.

Suggested Social Media Channels

To target customers looking for electrical services or expert electricians to inspect their electrical appliances, we suggest building a business profile on the following platforms:

Facebook

Even with numerous social media channels rising, Facebook still tops the list with over three billion monthly active users. Having your electrical business on Facebook means you can target a broad and more extensive audience base, significantly increasing your lead opportunities.

Instead of having a profile, the strategy is to build a Facebook page and optimize your content marketing strategy. Building a business page on Facebook gives access to tools and analytic insights, helping brands and businesses measure their performance and identify opportunities. Individuals looking for electrical service will find it easy to come across your business if your content marketing strategy considers targeting the correct and relevant keywords.

Creating a Facebook page for your business is pretty simple. If you wish to have your business set up on the platform, you can start your journey here.

Instagram

Many successful brands today use the Instagram platform for business. With the advent of its reel feature and marketing through it, the potential to reach your target audience has tremendously increased. People are now spending more time using the platform, which could mean a significant opportunity for your electrical business to gain a large audience base.

Suppose the electrical contractors can leverage the platform correctly by implementing robust strategies. In that case, it’s a great platform to showcase your electrical services and attract a loyal customer base.

Create your Instagram business page here, and get going!

Youtube

After Google, YouTube is the most used search engine that individuals cater to. It is an ideal platform to share video content for your business, as individuals prefer it more due to its interactive nature. As per statistics, more than 80% of Americans use the platform to search for information, how-to guides, video testimonials, etc.

YouTube is a great way to showcase your video content and reach audiences looking for electrical advice or trying to understand more about your company. Your video marketing strategy can showcase customer testimonials, behind-the-scenes glimpses, employee stories, etc.

TikTok

Formerly Musial.Ly, TikTok has become a far more media channel than just a lip-syncing video app. Providing an easy-to-use platform for short video content, your electrical company can benefit significantly by having its profile on the platform. Here, you have the opportunity to let individuals be aware of your business and make a name for yourself in the market.

TikTok is beneficial for posting short informative content, DIY videos, and other creative forms to help your audience base relate to you and consider your business as a potential option to consider in the future with anything electrical.

There are plenty of ways an electrical company can increase its brand awareness, customer engagement, leads, and social media presence.

Some top social media posts and content ideas to enhance your business’s visibility and boost its revenue:

Discount & Offers

Who doesn’t love a good discount?

When you provide your customers with amazing offers and discounts, you increase your chances of getting an increased number of website visitors, click rates, and, eventually, more purchases—all of which lead to a boost in your revenue, potential long-term customers, and brand awareness.

Discounts and offers can be of various types, namely:

• Festive Discounts: Independence Day discounts, Christmas sales, etc.
• Event Offer: Company anniversary events, etc.
• Giveaways: Customer lottery games, tag-a-friend giveaways, etc.
• Contests: Games, quizzes, and other interactive online engagement

Customer Reviews

Statistics reveal that most individuals who are looking to purchase a product or service always check reviews and base their decisions on them. Unless high ratings are accumulated by multiple users, they don’t really have a significant effect on the buyer’s decision.

Showcasing credible customer reviews or client testimonials is a great way to build credibility around your brand and its services. User-generated content can help build trust over time and make your brand a viable option for people looking for electrical services.

Positive reinforcements from third parties ensure that your services are not just being used for marketing or selling purposes but that people have actually found value in them.

Before and After Images

Before and after pictures are also great tools for boosting your credibility.

Posting a college picture of your before-and-after service—displaying the service picture on one side and a comparison picture of the service on the other—gives your customers a chance to assess the quality of your service. This can, in turn, help your followers determine if you’re a good investment for purchasing electrical services.

Showcase Your Employees

Another great way to build credibility for your business is by introducing the hands and faces behind it to the world. Introducing your technicians is a great way to showcase your business in front of the world. Revealing the faces of people who make the company successful builds a different emotional and personal connection with the viewers. Instead of perceiving you as ‘just another electrical business,’ the transparency makes it easier for your customers to trust your services.

Company News and Developments

social media is a great tool to let your customers and target audience know about your business’s little and major updates. This can help you build the image that you are an active business that is transparent about what goes on in its business. this, in turn, can help build trust and make your business attractive enough to avail of services.