11 Eminent HVAC Marketing Strategies to Drive Sales and Attract Customers
- May 31, 2022
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It takes a specific skill set to increase income with a successful HVAC marketing strategy than it does to tune up a furnace, repair a malfunctioning air conditioner, or install an indoor air quality system. Creating and implementing marketing strategies can seem challenging when managing call booking, tech scheduling, customer care, and all the other crucial operations in an HVAC business.
Utilizing clever HVAC marketing techniques will assist you in increasing income, attracting new clients, and differentiating yourself from your rivals.
Another way to stand out is by using field service management software like ZenHVAC.
Schedule a free demo to learn more about ZenHVAC field service management software and how it can streamline your business processes and revenue.
This article will show you five efficient strategies to advertise your HVAC company and advice on raising brand recognition and attracting new clients.
Streamline Operations and Increase Revenue with Extensive HVAC Marketing Strategies
The heating and cooling industry is experiencing a rapid shift in homeowner expectations. Businesses that adjust their marketing tactics to accommodate these needs will see increased calls, leads, and scheduled tasks.
Your HVAC marketing strategy must target customers at every stage of their customer journey to convert homeowners into lifelong clients in the modern digital era. Starting with the minute they start searching for HVAC companies on Google. This journey continues even after the service is finished.
We have compiled the action plan points for you while focusing on running your business. This article will discuss many digital marketing tactics to incorporate into a thorough HVAC marketing strategy, such as:
- Increasing qualified leads and sales through several methods
- Internet marketing strategies to distinguish your brand
- How to cut your marketing expenses
How do Modern Consumers search for HVAC Companies?
The days of filling your call board with tasks only from word of mouth are over, and clients no longer stick with a business merely for loyalty. To find a local HVAC business, modern homeowners use Google.
- More local businesses are discovered online than anywhere else 97% of the time.
- Before making an appointment, 55% of customers for home services perform a search.
- 78% of Google queries go to page two of the search results.
You will lose calls, leads, and other business if your HVAC marketing strategy fails to get your website on Google’s first page results.
11 HVAC Marketing Strategies to Adopt for the Best Results
1. SEO for your HVAC Business
Utilize the best keywords consumers use to locate your services on your website to optimize it to show up on Page 1 of Google’s organic search results.
Include “Colorado A/C repair” as one of your primary keywords if you run an HVAC business in Colorado.
Use keyword variations in headlines, subheadlines, landing pages, content blogs, meta tags, and meta descriptions to strengthen your website’s SEO.
2. Email marketing is an excellent way to market to current customers.
Use email marketing to advertise special discounts, service enhancements, and new services to increase revenue from existing clients. Additionally, email helps you forge closer connections with your clients and keeps your company in their minds.
To start sending email promotions to current clients, follow these steps:
Organize your material.
There should be one sales message per five emails you send to your email list. It would help to concentrate on teaching and informing your audience about HVAC systems.
Present something worthwhile.
Always include a client-value-oriented message in your emails. Your client will only read it if they receive something in return, whatever it may be.
Create a compelling subject line.
Make your email’s subject line intriguing because it entices recipients to open it. Saying, “Save 20% on a humidifier install when you book today,” is preferable to saying, “Humidifier installs are 20% off”.
3. Mobile-friendly HVAC Website
Ensure clients can quickly and easily access your mobile-friendly website from any smartphone or tablet to achieve your company’s HVAC marketing goals.
If your website is mobile-friendly, it can be accessed correctly on any mobile device, such as a smartphone or tablet. A website optimized for mobile viewing should have less clutter than a desktop-oriented one.
You can get guidance on all the necessary features from a qualified web developer, including:
The website has a responsive design that fits any screen size.
Viewers see an especially tailored version of your website depending on the type of device they are using, thanks to dynamic serving.
Development of mobile apps: Adding a mobile app for your HVAC company to your existing mobile-friendly website could be a terrific addition.
Today’s online consumers locate your HVAC services primarily through mobiles.
They read your client testimonials and interact with your HVAC marketing concepts. They will lose patience and go on to the next business with a better HVAC website design if your website isn’t quick, secure, simple to use, and readily available from their smartphone.
Additionally, to these advantages, mobile-friendly websites perform better in Google searches.
Customers who type “HVAC near me” into search engines want to locate someone immediately, and they typically do this on a mobile device.
4. Initiate a program for client referrals.
The most effective technique to motivate your devoted clients to promote your brand is through a customer referral program. You must find the best incentive to encourage your customers; word-of-mouth marketing works well, and referral programs are inexpensive.
Here are some examples of referral bonuses you can give to your existing and referred clients:
- Make a similar offer for furnaces in the summer and give referees $50 off their subsequent A/C maintenance visit.
- Offer your clients $100 in cash or credit for each successful sale.
- Run a promotion where consumers who refer others can win a big prize, such as a $200 Visa gift card.
5. HVAC Blogs and Videos
Business cards are an affordable way to advertise your services to people you encounter in person.
You can make an HVAC business card with free DIY programs like Canva or Business Card Maker.
Or use websites like Upwork or Fiverr to locate a freelance designer.
Your business card should include:
- Logo and company name
- A succinct description of what you do, such as "air conditioning repair services,"
- Name and position title
- Email and phone numbers for the company
- A QR code or the URL of your website
6. Google Reviews by HVAC Customers
Your company’s HVAC business plan needs a strategy for handling internet reviews, given that more people are shopping online than ever.
By personalizing a built-in survey tool to ask consumers to submit a Google review and asking for more 5-star Google reviews, you can focus your HVAC marketing efforts.
The HVAC online marketing software automates the procedure for more significant results.
Favorable evaluations from actual customers contribute to the credibility of your brand.
According to a survey, prospective customers read an average of 10 reviews before making a purchasing decision, and 89% of those 35 to 54-year-olds believe that internet evaluations are just as reliable as personal recommendations
7. Set and Manage the HVAC Marketing Budget
Establishing an HVAC company marketing budget is allocating a specific portion of your sales revenue to HVAC promotion, in whatever proportions your business finds most effective for attracting new clients.
According to industry experts, if HVAC contractors are serious about expanding their business, they should set aside 10% to 20% of their revenues for HVAC marketing. A 5% marketing budget is a meager “maintenance” budget with few returns.
After determining your budget for HVAC marketing, look at the associated costs and consider where to invest your funds to achieve the highest return on investment.
One option is traditional television, radio, newspapers, and billboard advertising.
Printing and mailing flyers via direct mail is another. But online marketing is the most effective.
Your company should focus the assigned budget on HVAC internet marketing, and it should be managed and adjusted as needed by monitoring the effectiveness of each campaign.
By mastering HVAC digital marketing, including 5-star Google reviews, Google Local Services advertisements, and targeted email campaigns, your HVAC business will become more well-known and have a solid online presence.
8. Promote your Google Business Profile page
Verifying your Google Business Profile (formerly known as Google My Business) is straightforward and cost-free!
To bring in new clients, take your time when creating a decent Google Business Profile.
If your HVAC firm runs several businesses, you may create a Google Business Profile for each if you add unique locations and phone numbers.
Your HVAC company can generate more leads by appearing on Page 1 of organic Google results when a local customer searches online for HVAC services provided your website is optimized, has positive customer reviews, and is validated by Google.
Additionally, businesses can set up call tracking to track their return on investment and purchase pay-per-click digital ads for increased visibility.
Google searches account for 70% of all service discoveries consumers make today.
Getting a handle on online marketing improves brand recognition for your HVAC business and aids in online reputation building.
Customers will think of you the next time they require HVAC services if you are focused on accommodating and offering top-notch service.
9. Buy Google Local Services Ads for better visibility.
While a properly optimized website can provide organic Google search results, purchasing Google Local Services digital ads increases the likelihood that your business will exceed pay-per-click (PPC) advertising results and organic listings.
Customers in your area considering hiring an HVAC company can quickly assess whether your HVAC company matches their needs by glancing at a summary of your firm, which includes information like company name, Google review rating, and years in operation.
You may promote your HVAC services on Google with Google Local Service ads and get direct job leads from potential clients for HVAC work. Your Local Services ad is at the top of the results list when a homeowner types “Indoor Air Quality Charlotte” into Google.
Don’t just use a P.O. Box address; ensure your HVAC company is in the neighborhood where you advertise your services. Without such action, Google may penalize your business by deleting its name from its list of local HVAC companies.
10. Build a Facebook business page.
Creating a Facebook business page is an inexpensive and straightforward strategy to increase internet visibility and promote your business.
A Facebook business page for your company serves the same purpose as your website: it allows potential clients to learn more about you, gets in touch with you, and submit work requests.
To build a Facebook business page, you should include the following:
- Names and numbers to call
- Describe your business
- Name and position title
- Cover photo (such as your team or a painted vehicle) that provides your profile picture and company logo
- Hours of operation Pictures of previous work Button for consumers to contact you or make work requests
10. Deliver Exceptional Customer Service
A 5-star service is necessary to receive 5-star Google reviews.
Every technician should be taught to handle clients with the utmost respect.
Word-of-mouth recommendations result from using this straightforward, conventional marketing strategy.
Providing outstanding customer service to every customer from the outset is always one of the industry leaders’ top HVAC marketing ideas.
That is how businesses acquire more HVAC leads, 5-star Google ratings, and devoted clients in the modern digital age.
Boost your HVAC Business and Revenue with ZenHVAC
The scheduling and customer experience software from ZenHVAC enables you to SMS customers with alerts, such as reminders for appointments, notifications that a technician is on the way, and links to a Google review page where they can quickly leave a review after the service.
This enhances their likelihood of doing so by making it simple for them to post a review.
They are likelier to enjoy the service and provide a positive review if they think the technician communicated clearly and arrived on time.
So Book a Free Demo right NOW to take your company to the next level!