Harnessing Digital Marketing for Plumbers in 2023

Google My Business Account

It’s crucial to guarantee that customers who directly search for your plumbing company are presented with the most complete and accurate information possible. 

Create a Google My Business account in a few minutes. It is free and essential for gathering Google evaluations. This is how you appear in the search sidebar for your company name.

This improves how customers see your company and is free! One thing to remember if you need a designated office location: A declared street address is necessary for your Google My Business account.

You can hide that information from the general public using your home address. Google merely needs the data to verify that you are not a spammer.

Responding to Reviews

Everyone aspires to receive five-star evaluations, and you will undoubtedly receive many. However, disgruntled customers will always be prepared to bash your company online.

Although it can be unsettling to see criticism of your brand, seeing these instances as opportunities can also be helpful.

You can respond to reviews once you’ve claimed your company’s Yelp profile and made a Google business profile. You can admit to making mistakes, promise to improve with doable actions, and show prospective clients what you intend to do to make things right.

Your openness and honesty are frequently worth over a dozen positive ratings in these situations. Anyone debating calling you can observe how you handle criticism. The most crucial thing is demonstrating how to convert an unhappy consumer into a loyal customer.

Claim Your Yelp Business Profile

A Yelp listing for your company is already present. Therefore, ignoring this platform means that users will decide which photographs are prominent and that users will leave reviews of your products without allowing you to respond to them.

Changing it is simple. Just a few minutes are needed to claim your company’s Yelp page. This makes available free tools that might assist you in managing your online presence.

Following the initial claim, you can update the contact information, address, operating times, and—possibly most significantly—review responses for your company.

Facebook

Since Facebook’s user base tends to be older, many homeowners use it. It’s essential to keep your business profile updated (if not, merely to host updated contact information).

Check your messages because many people will also use Facebook’s messaging feature to request service. Remember to configure Facebook’s chatbot to send personalized auto-responses after hours.

The same care should be taken as with Yelp because reviews can also be left on company profiles.

Facebook is a terrific way to share knowledge if you want to go further. Indeed, most people today don’t want to be sold. They desire education. Additionally, you are a pro at what you do.

You operate in a visual industry, and Facebook is among the numerous social media platforms that encourage video content. 

LinkedIn 

An individual in the trades might first not perceive much benefit in a traditionally white-collar networking site like LinkedIn. However, after being acquired by Microsoft, this platform has developed into a more reliable networking resource for all sizes of enterprises.

Here is a quick rundown of the advantages LinkedIn can offer your plumbing business:

• Investigating competition
• Hiring potential office and plumber employees
• Collaborating with suppliers, contractors, and other trades
• Publishing written material to draw clients and staff applicants

Furthermore, the search function on LinkedIn looks through your whole professional profile to include you in its results. Therefore, keep SEO in mind as you type anything on your page. Every word on your company page has the potential to draw attention.

Use hashtags as well! In 2021, LinkedIn will fully embrace hashtags. A strategically placed hashtag could increase your company’s visibility on this platform.