14 Essential Tips For Home Services Marketing In 2022

1. Blog

Creating a blog is one of the most efficient forms of digital marketing for home services businesses. You may provide helpful information to your potential consumers, become an authority in your area, and increase leads to your business by producing blog posts around queries and phrases they are searching for. Paraphrase your old material to produce new content and improve productivity. Include keywords to help target potential clients through Google searches, and provide content about small-business success stories or tips/advice for other home service professionals trying to market themselves online.

Blogging offers some of the finest ROIs in marketing since once published, your blog post may regularly generate traffic and leads to your brand while only requiring a one-time expenditure to write and publish.

2. SEO 

SEO (search engine optimization) is optimizing your website for search engines so that your home services appear high in search results for specified keywords. It entails several strategies that improve your website and make it more likely to occur when search engine users browse for your services. Rather than disturbing potential clients with advertisements on the radio, television, or billboards, you can be present when they want to learn about your services. More than 70% of all clicks go to Google’s top five results. Businesses on the second page have a less than 1% click-through rate.

3. PPC

Although optimizing your website and creating local business listings are excellent best practices to follow, there are occasions when you need to spend more money to make more.

The sponsored ad links appear at the top of Google and Bing search results.

PPC ads can deliver a significant return on investment. Assume your budget is $500, and you convert one of these leads. If your lifetime customer value is several thousand dollars, you may continue to reinvest in marketing that creates these leads because of the favorable ROI.

4. Social media marketing

Social media is one of the most convenient ways to engage with current and potential consumers. Platforms like Facebook and Instagram may let you show your customers your company’s personality, before and after photographs, testimonials from existing clients, and more. Many individuals hunt for home service providers in their area online, and your social media presence reflects your company’s dependability. It is a simple approach to communicating with your customers directly, raising brand awareness, and generating new leads. Furthermore, if consumers have questions about your services, they can easily share with you on social media to get more information.

5. Email Marketing

Email gives you immediate access to people’s inboxes. You can utilize email marketing to nurture leads by sending messages about current discounts, homeowner advice, and other topics. This brings you to the minds of your customers and prospects when they need your services.

One effective strategy is to compile a list of clients who have previously had repair work done but haven’t had anything new done in a while and then send them a reduced offer. A certain number of people may convert back into customers, and you’ve produced revenue with a significant ROI because the only investment was the time spent compiling the email list and delivering the emails.

6. Website Design

You want to ensure your website is ready to wow prospects after you’ve caught their attention and gotten them to visit it. Because mobile devices account for the majority of today’s searches, it’s vital that your site looks excellent and loads swiftly on mobile.

A good website, however, is more than simply a lovely face; it must be developed with purpose and function in mind. A visually appealing website is useless if it is difficult to use. That is why it is critical to hire a competent web designer who understands design and conversion rate optimization.

7. Video Marketing

Eighty percent of viewers can recall seeing video commercials in the last 30 days.

Video viewers recall 95 percent of a message, whereas text readers retain only 10 percent.

Including a video in your email marketing campaign can boost clickthrough rates by 200-300 percent.

These statistics demonstrate why including video into your home services marketing strategy will help you reach and convert more customers.

Video, like blog posts, may be used to educate and help answer people’s queries. It can also be used to highlight your brand personality, customer testimonials, and your brand’s culture and identity, including team members, beliefs, and more. You can also utilize videos as advertising on YouTube, Facebook, and Instagram to expand your reach and generate more leads.

Utilizing visually appealing graphics can further enhance your marketing strategy. Consider creating compelling posters that resonate with your audience. To ensure professional-quality designs, explore options on the best poster templates.

8. Referrals

Seventy percent of homeowners rely on family referrals. These are excellent techniques for a home service company to gain new consumers. It’s the best approach to attract customers. Customers seek a company they can rely on to do the job correctly; therefore, many turn to friends and family for recommendations.

To receive referrals, you must first and foremost provide excellent service on time. Referrals will come quickly if you deliver on your promises and stick around long enough to create a brand that people recognize. However, you can combine asking for referrals through incentives such as offering customers a discount on future services in exchange for referrals.

9. Google Local Service Ads

Local Services advertising is only available for a few businesses, one of which is home services. These are distinct from PPC in that you pay for high-quality texts and phone calls from prospective clients, making these ads ideal if you have a tight budget. These ads display the preceding PPC advertising and offer users the information they need to contact your company. To become Google Guaranteed, you must go through a specific verification process. This means that Google will validate your licensing and insurance information and notify searchers that engaging with your business has an added layer of trust and security.

10. Live chat

Adding live chat to your website is one way to take it to the next level. Live chat may help you swiftly answer inquiries, provide answers, and collect lead information to provide a great user experience for potential and existing clients on your website.

People prefer to utilize chat and texting rather than calling a business, so if you offer live chat as a way for them to reach out, you have a better chance of turning them into customers.

11. Conversion optimization

Once you’ve enticed individuals to visit your website, a targeted conversion strategy is required to bring them from research to sales. Sales can be increased by strategically including trust signals, calls-to-action, testimonials, and formal language.

Make the consumer experience seamless. Make it simple for visitors to find what they’re looking for and give them a compelling reason to connect.

12. Inbound Marketing

When customers are conducting research, they must find you. Inbound marketing generates exciting content that attracts people looking for services online.

Once they find you, you must use this four-step procedure to assist them through the purchase journey to convert and close them.

Attract: Create relevant material that answers the questions of your customers.

Convert: Include tempting offers on landing pages that convert visitors into leads through clear calls to action and explicit language.

Close: Using targeted, automated email nurturing and social media interaction, nurture and convert leads into customers.

Please: To delight your customers, provide a fantastic experience throughout the process.

13. Branding

Branding on cars, clothing, equipment bags, and other items works well for home services. A branded car wrap will be an easy promotion for your business if you have technicians or vans traveling around or out and about in the area! Ensure your branding includes a link to your website and your phone number so that people can quickly get additional information about your company when they see your brand.

14. Great customer service

Being on top of your game every step, from arriving on time to the job site to quick and easy invoicing, helps you impress consumers and establish long-term, loyal relationships. Excellent customer service may help you gain repeat clients and positive online reviews and generate recommendations, both of which are essential components of a successful home services marketing strategy. The most excellent approach to attract customers for your home services business is to respond to and convert the leads you’re working on as soon as possible. The more closed business will result from a well-designed lead management process. Ideally, it would help if you had a solution that connects easily with numerous marketing methods to help consumers discover your brand while also delivering all leads to a single inbox.